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One Symptom of incremental thinking: missing the unarticulated needs that...
I came across an old article by Andrew J. Razeghi today that is as much (or more) relevant today as it was ten years ago. Why Didn’t I Think Of That? Seven Symptoms of Incremental Thinking and How to...
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How to Create Products and Business Lines that Resonate with What Matters to...
What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? You may think...
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Engaging Members and Understanding Member Value Shouldn’t Make Associations...
Joe Rominiecki raised some interesting points in his recent Value Vertigo blog post for Associations Now. I appreciate the shout-out about the webinar I presented on Understanding and Using Member...
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Leaning in to Member Worldviews: How Smart Associations are Refocusing Value...
“As the number of choices in every marketplace increases, the power of the consumer to indulge her worldview increases just as quickly. To go to market without understanding your audience’s various...
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1. Why Change? How Relevant is your Organization?
Leading for Growth and Engagement: from Bureaucracy to Knowledge Age Entrepreneurship (forthcoming book) After three years of research and countless conversations with association and other CEOs and...
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2. The Members Don’t Add Up: Why Associations are Behind the 8-Ball on Value,...
“Take advantage of your benefits already!” This little gem comes from MGI’s 2012 Membership Marketing Benchmarking Report. It was one of the featured responses to the open-ended survey question: “If...
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Should Associations Abandon the Relentless Pursuit of Membership Growth?
Every once in a while, an organization like the Society of Petroleum Engineers (SPE), which has grown from 50,000-110,000 members in the teeth of a worldwide recession, comes along and confounds all...
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The Starting Point of Real Change: From Operational Thinking to Innovating in...
Ideas from our forthcoming book If, like many of the association executives we interviewed, you are overwhelmed by myriads of new options and paralyzed by the thought of all the hurdles you will...
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From Formal Strategic Planning to Strategic, Improvisatory Thinking
Why is it that when people act on the logic by which bureaucracies operate, they seem to have allowed simple common sense to escape out the window? It could be the DMV clerk behind the counter making...
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Is the association model broken?
In a recent online discussion on the ASAE Executive Management Section Listserv, one poster made the point that too many of today’s thought leaders are claiming that the traditional association and...
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Seven Warning Signs of Decline
Do any of these responses to questions or ideas presented to association and academic leaders below have a familar ring for you? Do they capture a familiar tone, theme or pattern in your organization?...
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How to Disengage & Demotivate Members & Employees: a practical guide
Enough with all this talk about engaging and motivating already! Where does one turn to for tips about how to de-motivate and disengage people if this is their chosen approach to growth? One size does...
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Re-Envisioning the Associations’ Future Unshackled
There was recently a fascinating discussion on ASAE’s Executive ListServe. The topic was whether an industry expert or an association executive had the best chances of succeeding in leading an...
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Mapping Member Value #1: Answering the Fundamental Questions
“Please take the time to READ everything we send you. If you do, you will learn about the many benefits of your membership. You’ll never question the value of your membership. And you’ll be able to do...
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Putting the “Member” in Member Communications: Learning to Listen for,...
Why don’t more associations use the true voices of their members as a tool for defining and communicating value? We first published this blog post back all the way back in May 2011, but we thought it...
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Microsoft’s Reorganization and What it Means for Associations
Earlier this month, Microsoft announced that it was undertaking a broad organizational realignment, designed to position the company to compete more effectively against its chief rivals, Apple and...
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We are Moving and Want you to Come Along
Scary as it is, we are moving to an intimidating new platform, Nation Builder, because it gives us more options to build communities as well as post content. Has anyone used it? We plan to continue...
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Association Value—in 25 words or less.
Every association is a community. This is one of the things that makes an association an association. To understand your association community’s value proposition, first ask and answer this basic...
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Reminder: moving at the end of this week
If you didn’t receive a second e-mail notification of the blog posting from us, you can subscribe at the Demand Networks or go directly to the Demand Perspective on the new platform. Filed under:...
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