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Three Principles for a New Membership Architecture in the Networked Age
By Anna Caraveli “If you listened only to the chatter of this campaign season,” Steven Johnson says in an article in The Wall Street Journal,” Power, from Potholes to Patents “you might assume that...
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Leadership “Must Reads” for the Week
Leadership Tips Lead With Your Heart, Not Just Your Head When the mechanical view of organizations and hierarchical forms of management dominated, there was a mistrust of the “soft side” or business...
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From Good to Great to Gone: What Associations Can Learn from the Rise and...
Part 1: Associations at the Turning Point Alan Wurtzel was Circuit City’s CEO for 13 years, from 1973-1986 and served on its board until 2001, a period in which the company rose from “good to great” in...
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7 Ways to Lose Members—Right Now!
Have you ever thought your association’s retention woes may not be so much a question of what you are not doing, but of what you are doing? We’ve worked with a lot of organizations over the years, and...
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4 Errors when Searching for your Next Phase
In the last 3 years, we have interviewed, studied and worked with tens of Association leaders. The challenge that was uppermost in their minds was how to identify a new footprint for their “next phase”...
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Take Engagement to the Next Level: Shattering Engagement Myths
In a recent post in the Harvard Business Review Blogs, Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, explores what he calls the conundrum of the “Android...
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Rethinking Engagement (With Apologies to Jane Austen)
Happy Holidays! Here’s one from the archives. With apologies to Jane Austen, we have found that it is a truth, universally acknowledged, that an association member, in possession of a membership, must...
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News on Demand: Must Reads for the Week
From CEO reports on what they learned in 2012 to an article about choosing the right customers in MIT Sloan Review, here are a few links to stories we thought might be of interest to association...
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Four Versions of Reality–Which Drives Your Business?
by Craig Honick When you design your product or service, who are you designing for? When you market your product or service, whose world are you using as a reference for how useful the product or...
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Take your Organization to the Next Level : Join the Demand-Driven CEO Network...
In September 2012, we launched a pilot community of entrepreneurial CEOs in response to the most recurrent questions that emerged from our interviews of over 100 association and other executives: How...
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Thanks & Happy New Year
As 2013 gets up and running and we all shake off the effects of the extra eggnog and cannoli (at least in my case), Anna and I want to take a moment to thank all of you for your interest in and...
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To Grow Align Mission with Profitability
One of the self-imposed quandaries that association executives face is an artificial divide between social enterprise and business. This mindset of isolation and fragmentation prevents growth and...
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Leadership Must Reads for the Week
Articles and ideas for leading change Filed under: Growth in an Age of Disruption, Weekly Thoughts
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Lessons from the Obama Campaign
I just opened the 5th e-mail about the upcoming presidential inauguration today. It read: Friend — Haven’t had an opportunity to RSVP for a National Day of Service event near you this Saturday?...
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Leadership Must Reads for the Week
Check out some of the interesting articles on leadership and innovation that I shared with the CEO members of our Demand-Driven CEO Network this week. There are important parallels with associations...
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Speaking your Members’ and Customers’ Language: Six Gaps that might be...
The recent growth surge experienced by e-bay was not simply the result of increased use of mobile applications. It was driven by a strategic re-thinking of the foundational components of their...
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Habits of Mind Spell the Difference Between Growth and Bankruptcy: More...
In his recent book, From Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, former CEO Alan Wurtzel wants to know: How did it happen? How did his company go from hugely successful market...
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Learning from Technology Innovators: Weekly Must Reads
A lot of interesting things caught my attention this week. The greatest potential I gleaned, however, was from some of the articles about trends and developments among major technology innovators. I...
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Understanding & Using Member Value to Drive Engagement
When it comes to engagement, members are in the driver’s seat. The fact is, members have always engaged with an association on their own terms, based on how the members define value, not how the...
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The (New) ABCs of Designing Truly New Models (Caution: not appropriate...
What if your organization did not exist? Forget concepts like “benefits,” “education,” “professional development,” “competencies,” “core mission” and every other term in your daily repertory. You...
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